There's no single formula, and the YouTubers have taken different tacks, such as high-production videos with formal scripts or off-the-cuff rambling. The Electronic Entertainment Expo, known as E3, will likely prompt all of the above when it kicks off in Los Angeles next week. Some attacks get personal, criticizing members of the gaming community for their looks or perceived political beliefs. Others veer into criticism of outspoken game company executives. These microtransactions, as they're known, can include different character designs, new looks for weapons and additional stories, and are a source of constant irritation for vocal commentators, who see them as a rip-off. There are commentators who rail against efforts to upsell players, who typically shell out $60 for a game. Others obsess over game developers' attempts to fix glitches.
Some YouTubers produce a stream of videos criticizing every imaginable fault a game could have. The views get rewarded by YouTube in ad dollars. That translated into millions of views a week as they dissected the video game industry's missteps, misadventures and controversies. Almost in unison, they each enjoyed spikes in audience and view counts, attracting hundreds of thousands of subscribers. Starting last year, a new cadre of negative YouTube gaming commentators came to prominence. Welcome to 2019, where some influential gamers on YouTube have learned what many others, including the president of the United States, have figured out: Anger sells. Step 2: Rant into a camera for 10 minutes. Go to online forums, track what's hot on Twitter and figure out the outrage of the day. Step 1: Find something to be angry about.
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